ASUS- low-profile sneak lion.docVIP

 PAGE \* MERGEFORMAT 19 ASUS: low-profile sneak lion April 1, 1989, Hsu Shih-chang, the boys-yin, Liaomin Xiong, Xie Weiqi, four colleagues had been holding the 10 million raised to NT (about 2.5 million yuan), started his own entrepreneurial path. Start at the beginning, ASUS’s entrepreneurs will be initially placed in the breakthrough point is not favored by most people design and manufacture of computer motherboards. In the prevailing market environment, the computer motherboard design and manufacturing of many large enterprises do not care about small businesses, people do not optimistic about its future development. But the entrepreneurs but never PC ASUS broad market prospects, we see a computer motherboard, especially for high-quality PC motherboards potentially huge market potential. Saw an opportunity, but also be able to seize the opportunity. Has just been created, without the slightest fame ASUS To be able to stand out from the market has taken a very common way to look - with ‘high quality’ products and market positioning to differentiate between other brands. Soon, with ASUS on the quality of products similar to the pursuit of harsh attitude of the leading R amp;amp; D technology and rapid market response rate, open market influence, and thus set a global scale ‘rock-solid ASUS quality’ of the market reputation. 14 years time, uphold the ‘worship of the pragmatic’ Asus has developed into a global enterprise group in the Americas, Europe, Asia has 11 branches in many countries and coverage of the global marketing network. Currently, Asustek total number of employees around the world about 4 million people, including Asus located in the Suzhou Industrial Park, the factory has 33000 employees. In 2002, Asustek turnover of the whole group reached RMB 27.3 billion in 2003 sales are also expected to climb to 200 billion Taiwan dollars (about 50 billion yuan). From200000000000, ASUS 14 years of achievements for all to see. Construction of