Automotive Marketing change in the situation- the upstream will never affect the downstream-.docVIP

 PAGE \* MERGEFORMAT 6 Automotive Marketing change in the situation: the upstream will never affect the downstream? ‘Over the past hundred years, cars have changed the world; the next hundred years, the world will change its automobiles. ‘This is the 20th century, the mid-90s when he was issued by Chrysler CEO of Eaton language. This change in China’s auto channel similarly apply: in auto production and sales because the world is changed. Although the repairer and the auto industry sold cars just as a pair of Siamese twins, but the cars are not selling as much as the repairer of consumers attention. New car market in China, 2002-2003 boisterous scene, the background auto channel is undergoing rapid change. Market Exploration The 20th century, the mid-90s to the Asian Games Village, the North represented by shop operators, put together the transaction-intensive automotive market rise is due to the growth of private car consumer groups. This group would focus on cars cost much more than the concern of the brand, while the auto market to satisfy the consumer psychology that people shop around. Meanwhile, the automotive market in services one-stop, 13 car procedures, in the automobile market after finishing 11 can be largely solved the ‘hard to buy a car’ issues. According to incomplete statistics, the Asian Games Village, the northern two car market and account for annual sales of Beijing’s annual sales of more than 50%. From 1995 to the present, both the change in policy or price fluctuations, automobile dealers sales statistics are the authority of the entire vehicle market ‘barometer’. Beginning in 1998, automobile market began to face challenges to Guangzhou Honda, Shanghai General Motors as the representative of the automobile production enterprises begin to emulate the foreign marketing model, launched ‘4 S ‘, ‘3 S’ mode. Store’s brand strength and perfect after-sales service to become the new darling of the market. First half of 1999, Asian Games Vill