Automotive industry production marketing equilibrium theory comeback.docVIP

 PAGE \* MERGEFORMAT 7 Automotive industry production marketing ‘equilibrium theory’ comeback Auto market downturn, suddenly the pressure between the capital, inventory risk, profitability, operating mode whole series of issues surfaced, dealers have questioned manufacturers ‘monopoly’, Asia Zhi-Jie, Yafei cross-chain sales, AEC backdoor deep voice (full name), Shanghai Yongda seeking listing, we hope, through self-help to solve the supply chain, finance, and other deep-seated development problems, some of which have powerful car dealers began to ‘deviant’ by virtue of its own channel advantages of the country want to follow the household appliances industry, the United States, Suning and manufacturers ‘compete’, a one-way car sales are going to be a balanced pattern of broken by multi-dimensional game. Three-stage: the early formation of the relationship between production and marketing, OEM and distributor relationships is wrong and so on, the brand manufacturers output, authorized sales and service, providing management training, require the system to docking (including the use of factory default sets MiS system), safety stock to undertake and so on, while the dealers are spending huge sums to build shops and unconditional acceptance of all. This stage, due to the rapid development of auto industry, Qian Jing seductive, dealers on the manufacturers ‘unequal terms of’ willing to accept it. The formation of consensual ‘perfect equilibrium’. As the second phase of increasing the number of dealers, manufacturers began to seating arrangements based on volume, divided into A, B, C, D level, corresponding to different policies at different levels and are prohibited from cross-selling, the same brand dealers with each other cf, confirm, OEM means of increasing access to information. As the auto market slowed in the face the contradiction between production and sales, high input and low-income cycle, inventory, transfer the risk of infringement, dealers have sudden