Avon President Greater China teach you how to open shop.docVIP

 PAGE \* MERGEFORMAT 5 Avon President Greater China teach you how to open shop Moderator: Awa Yangcheng Evening News editor of the brand column Guests: high Shoukang Avon CEO Greater China, two years before the Internet had never been seen the most fires have been prevalent had such a joke: a female bee bees were 100 male pursuit, but she chose an ugly spider. Ask why? She said, Who does he has a web site. Today, the channel is king, decisive end of the era, manufacturers feel like the little bees: dreams can be like a spider with a network of their own. To establish their own channel, the network, it means that in the market firmly under control its own brand of supply lines. How to set up their own channels and terminals, Avon transformation provides us with a rare samples. This in order to ‘Avon lady’ door to sell the world-famous cosmetics giant, through the remarkable transformation of China’s rapidly build a huge network of stores. Education dealer shop Awa: At that time from the direct transformation, why did you think wants to open a shop, open store high cost ah, when you can as they are now, as most of the international cosmetics brand to go the road distribution. Gao Shou-Kang: looking for dealer does not get easier, seem very simple, one, two cities to do so. However, Avon did not do so, taking into account accumulated for so many years prior to its direct sales force. If you looking for distributors, prior to those direct marketers how to do? They have the money in the hands, but also willing to continue to shop. So we opened two stores on the first to test the results of the results were good. So we decided to do across the country. Do store’s advantage is that you can control the channels, easy to build relationships with customers. Follow distribution, low cost, but the price, promotion can not control, you still hard to support it. Awa: general stores that make relatively large investments. Gao Shou-Kang: Kodak more than 6,000 stores across