Avons path of puzzled.docVIP

 PAGE \* MERGEFORMAT 10 Avon’s path of puzzled Has a 120-year history of the United States well-known cosmetic brands - Avon, is entering the Chinese market early, many consumers are familiar with the domestic well-known cosmetic brands abroad, ‘a better understanding of women than women’ ad words for professional people to Avon and brand content had a more profound understanding of the ‘Avon lady’ type of access to Selling more to become the world’s Zhixiao Ye deserved the ‘ancestor’, and the achievements of the century-old brand of classic legend. Avon entered the Chinese market in 1990 after a long time, has been direct sales channels as the main model, has created a distinguished sales. In 1998, due to domestic pyramid schemes, and Zhi Xiaoye exposed numerous problems, Avon and many other brands a direct sales by the Chinese government strictly prohibited. Experienced after a period of low short-term, Avon began to shopping malls since 1999 and joined the shop counter the traditional sales model, with great fanfare in China, first, second and third line cities in the formation of the terminal depth of distribution channels, after a short period of five or six years time of concentrated tempered, that is, urban development in the country 74 Avon store up to 6300 and more than 1,700 counters set up shopping malls in the Chinese market, sales are also from the low period of 1-2 billion yuan in 2004 increasing to more than 600 million yuan, accounting for 10% of Avon’s sales around the world, reshaping of the international classic brand of a good image. This year, as the Chinese government on the issue of direct loose, single-level direct sales model for the Avon honor to be approved by the State Ministry of Commerce of the first direct experimental enterprises, and to determine in Beijing, Tianjin and Guangdong to direct the pilot. When the opportunity comes again, when Avon is Avon withstand path confusion with ‘pain’ of the occasion. Took place in Guangz