Auto dealers marketing 15 major bottleneck.docVIP

 PAGE \* MERGEFORMAT 15 Auto dealers marketing ‘15 major bottleneck’ There is no major car dealers in marketing efforts, effortlessly on the development of finished surface of the car market, will be declared ‘car seat sales era’ in the end! Followed by a market is always full of variables, a new era of three-dimensional multi-dimensional depth of the automotive market opening has become a subject of serious and heavy, cruel and placed in front of the dealer, how to position their products? How do they segment marketing? How to tap the services of the significance? How do I activate the internal needs of consumers? How to explore the promotion of a low-cost model? How to use promotional practices are carried out in the end, done a superb job? Especially in the car dealership competition has become increasingly intense present, this series of questions Suddenly exposed, so that auto dealers who know what to do, regardless of the left bank or right bank, are not see the shore? In view of the above, I combine these in 2045 in southern China automobile industry’s marketing planning actual combat experience, sum up in Guangzhou in southern China as well as even the national prevalence of 15 automotive distribution industry bottlenecks in major marketing problem (of course, go deeper, far more than these), so in the future marketing carried out, to achieve a breakthrough! Bottleneck 1: ‘advertising’ - apart from the wheels, or wheels! Now open the newspapers, apart from real estate ads, is a car advertisement! Recently around the car dealer ads are obviously reduced, but a few months ago a car ad, whether it is black and white or color ads Tao Hong, mostly in the cool is not cool regardless of style, model no Liang Liang, first put the whole vehicle is go up (some of the small size of the newspaper, put a wheel are significantly cramped; even a spacious layout of newspapers, four wheel enough to choke on the whole), and then play a series of technical parameters,