Auto dealers survive the formula.docVIP

 PAGE \* MERGEFORMAT 6 Auto dealers survive the formula It is undeniable that the vast majority of life has become now the biggest challenge facing the auto dealers. In a next round of price cuts under the impact of tidal and distributors to become the first victim of competition ─ ─ manufacturers never take the initiative to cut prices, basically so that the first ones who enjoy dealer promotions, there is no profit until the dealer can give it away, manufacturers to lower prices until late notice, but when dealers have not killing hard hit. Health, or dead? The Hamlet-like question, once again placed in front of dealers. However, dealers how can survive? The industry was say, today. Some people think that dealers rely on services to win, some people think that dealers should have their own brands, as well as people think that dealers need to strengthen internal management, these statements have some truth, but how important is a service, or brand, management is more important, difficult to have one after another sort. As such, these discussions can only remain at the level of academic discussion, not much of practical guidance. I think the dealer to discuss the issue of survival, must be placed on the entire automotive industry chain continue to examine the macro-environment. To put it bluntly that the distributors of life and death, although with its own management, marketing related to the level, but the decisive factor is only one thing manufacturers. Manufacturers to produce any new car, will be what price, how the rebate policy, dealers without a shred of the right of decision-making power even suggested that only a passive obedience’s sake. Looking at major domestic automobile manufacturers and dealers of the agency agreement between, we can say basically ‘Overlord terms’, ‘unequal treaties’, the rights of dealers impossible to reflect the contrary, it puts on layers of a straitjacket. In this case, as well as what dealers dare to feed when the veh