Auto Dealers- Please look at your market manager.docVIP

 PAGE \* MERGEFORMAT 9 Auto Dealers: Please look at your market manager A senior marketing writer who has made Tao: ‘At present, the auto dealers to talk about the marketing ... ...’, the hearts of our dinner, then calm, back to reality, there are indeed some truth! A senior in the auto industry to the feeling: ‘marketers bad move ... ...’, which is industry, a fact that is undeniable! At this stage, in the auto dealers, the market manager, the overall level of uneven, showing extensive marketing campaigns, image complexity, but rule-based, inventory in Taipei, roughly divided into the following categories: 1, ‘horse’ type Impression sketch: Focus on the automotive marketing, eclectic, eclectic, with a certain brand, Advertising, management, sociology, psychology, philosophy and other fields of knowledge, flexibility of thinking across disciplines, with a certain height and ideas imagination, full of passion, do not adhere to the traditional, there is awareness of the challenge, dare to try new things, with some planning, programming, planning and execution skills such as ... ... In the automotive distributors, advertising, public relations, sales promotion and personnel promotion is only marketing manager of the routine work, but not all of the contents of increasingly fierce competition in the industry today, auto dealers have to face their respective brands to increase the market share target in the regional market to set up additional channels for the members of the disadvantaged status, or stage of the cruel reality of brand-name products, if demand exceeds supply, dealers ‘corporate brand’ will be a gradual entry into force of the impact weights, this time, no longer just a test brand standardization issues, while the ‘differentiated’ urgent demand for the more crucial, but also increase consumer loyalty is one of the important weight. Different brands, different types of car dealers in economic strength, management level, risk-resisting ability of