Auto Dealers- How to Set a sustained lift in passenger volume.docVIP

 PAGE \* MERGEFORMAT 13 Auto Dealers: How to Set a sustained lift in passenger volume The automobile industry developed rapidly, in order to achieve their strategic intent, and many brands are in arms expansion and war preparations have additional channel members, and strengthen consumer penetration, grab market share. Last year, Dongfeng Honda, Geely, FAW Volkswagen, Dongfeng Nissan, respectively, a move to achieve this year, Guangzhou Honda plans to open to 450, Guangzhou Auto Toyota will also be 146 stores in 2007 increased to 180 special sales service providers, etc. , auto dealers will have to face even greater pressure of competition. For the sake of survival, and development, sales and profits continue to complete the double objective, the various brand stores will be set off as its always been concerned about the amount of indicators. Objectively speaking combines both passenger and is a need to direct, but also a continued gradual follow-up, therefore, be a set of conscious, purposeful, planned, systematic implementation of the promotion strategy as a powerful support. Set-off should aim at various stages of sales tasks for the launching of the signal, combined with the experience of the value of sales turnover rate (typically 8% -15%), through the annual push to quantify the weekly drawn down, thus, and then target small technology to a variety of channels and means, such as: advertising, promotions, store the first event, the old owners to introduce new customers and so on, followed one by one conscientiously. So, how to increase passenger volume assembly hall, which is engaged in market, many car dealers were frequently asked about the topic, of course, is not easy, but it is not no ‘law’ Ke Yi. The so-called ‘short step, without even a thousand miles, non-small streams, no to one leap’, sets off strategy, seeking an immediate outbreak of the occasion, do not overlook poised to be a latecomer, auto dealers may wish to start from the following as