Auto parts enterprises innovative marketing ideas.docVIP

 PAGE \* MERGEFORMAT 6 Auto parts enterprises innovative marketing ideas In the context of economic globalization, along with new changes in the automobile industry, world auto parts industry has also shown a new development trend. In which the rapid development of China’s auto market to the global automotive industry and related fields, investors can not be ignored. In recent years, China’s auto market, the great temptation, the multinational auto parts companies scrambling to come to China for investment and cooperation in various ways. In particular, some multinational auto giants supporting business in foreign parts, have followed the footsteps of partners in China. A growing number of auto parts in China, multinational corporations choose to establish its Asia-Pacific regional headquarters, but also the harsh competition has come to China’s auto parts business’s doorstep. Then, in the current industry environment, our original marketing strategy should be updated into the thinking went, in order to ensure our competitiveness in the market, then what we need to inject new marketing ideas, I believe that the following points: An innovative selection of the timing If the routine work of the principles reflected in the assumption that: all cases will be a long time to continue, then the innovation embodied in the principle of the opposite. Only when something previously in force continue to be valid, the use of old knowledge to become meaningful. It is only when the old method has been or is about to become obsolete, out of the past have any meaning. Now the success of many of the leading and innovative companies to keep reminding this point: although the methodology is currently effective, but does not mean that in the future and will remain so. Therefore, we must constantly review our approach is also effective, and our method is about to become obsolete today, choose a good innovation and opportunity, will advance auto parts enterprises to adapt to chang