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Auto price war really started it?
Entered in July, automobile news and rumors followed price cuts. Changan Automobile announced Alto, urban Beibei, The Happy Prince in an overall decrease in prices, with an average decline of 5%, or about 3,000 yuan; Geely cars announced the price within a set at 40,000 yuan; Nanjing, a merchant in order to ex-factory sales of mini cars Changhe ; Buick Motor will launch a 100,000 yuan within the economic model. However, the market leader in automotive Santana did not move.
20, Santana was finally ‘fire’, at the lower price of 5,000 nationwide. In Beijing, a number of vendors Santana introduced price cuts will reach 1 million. Zhejiang Shen Zhejiang Motor Company announced that its Santana and even fell to 163.5 thousand yuan from 185,000 yuan, a decline of about 20,000 yuan. Auto price war appears to have finally fully started.
However, Santana has denied that the persons concerned is the ‘price reduction’. Jiangsu and Shanghai Automotive Industry Sales Corporation, general manager of Li Bao-yi said that under the Shanghai Automotive Industry Sales Corporation arrangement, this is only the regular season, a nationwide promotion, promotional price is limited to the era Superman ‘2000 ‘models, while rookie ‘99’ Poussin cars (except taxis) have a mobile phone gifts. Promotion time on the clients to the July 31 deadline, the dealer to the July 28 deadline. It is understood that some vendors cut prices Beijing million, is to the profits of manufacturers to give vendors the consumer, while the decline in Zhejiang Province is close to 2 million buyout Shen Zhejiang Motor Company discontinued the old model inventory.
‘Price is not the main factor’, why Santana again in ‘price war’ voices gradually from the time of ‘promotion’ do? A minor must be taken: SANTANA promotion deadline is July 31 and August 1 is the newly-established Shanghai SAIC-Volkswagen Sales Co., Ltd. began its work day. Previously, Volkswagen
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