Auto Dealers- lack of vigilance the middle hidden.docVIP

 PAGE \* MERGEFORMAT 4 Auto Dealers: lack of vigilance the middle hidden In a rapidly changing market reality, investors face short-term business objectives handed down by a number of professional managers will have to focus on the ‘fast track approach’ of the project, in-house management, the less energy used to realistically grasp grasp Yan Enhancing internal strength in order, the result, the pressure is bound to high-level step by step into a middle manager’s job tasks, leading to blindly staring at the physical sector performance, but no time to take into account the loss of intangible assets. Dealer profits will generally grasp around with new customers, customer referrals, development of major clients, etc. By adjusting the space and the widening of spreads volume of business achieved, it seems normal and reasonable, an exercise in full of loopholes. For example: new cars sold in the field means that the insurance rebates, fine, license plate and other related loss of income, loss of customer service; the sale or maintenance of low customer satisfaction, implying that the loss probability to retain customers and win business opportunities associated with barriers to increase, and so on, these haphazard manner will represent the company running in the future need to invest more in customer acquisition cost should be to maintain its level of development, ultimately, who is the biggest victims? There is no doubt, investors! Today, most of the dealers mainly focus on the brand standard implementation of the work, due to channel management, the vendor is not everywhere clear, just from the main aspects to be standardized, for the dealers left in the internal management of a certain rhythm of space, how to with manufacturers to build brand environment, mastery, use of internal resources to promote the company’s continued development is the dealer manager should always be of concern. I share with a friend of the industry, we often hear of their right within