Avons transformation after the Cold Marketing Thoughts.docVIP

 PAGE \* MERGEFORMAT 11 Avon’s transformation after the Cold Marketing Thoughts Avon as a popular women’s trust in the international cosmetics brand, founded in 1886 in New York, already has 117 years of history. The worldwide best-selling cosmetics brand has won numerous international women’s favor, in the nation’s largest 500 companies were, Avon is not only a place, but also because of their ‘Everything for Women’ distinct business objectives more charming. However, entering the 90’s, due to the rise of e-commerce and emerging competitors in the fierce offensive, Avon decades of successful operation of a single-level direct sales model and gradually disappeared. Avon’s direct sales result in 1998, breaking the old model, began in the form of retail sales of wholesale products, opened up a beauty counter, specialty shops, retail stores and salesmen four kinds of channels at the same time start the diversification of retail outlets, this is Avon a major historic transformation of marketing mode. After the transition, although the company has achieved impressive results, but at the same time, the new mode of operation of many new issues arising under the Avon has also exposed the existence in marketing management and operation of the worries. I put the question and statement of its own proposals for discussion, like a hundred years the Permanent Mission of Avon to youth! 1, than women know more about women? Avon company has a classic advertising slogan is’ a better understanding than women, a woman ‘, but it is under the ‘6 million non-agricultural population of a point’ principle and the Chinese market, broken down into 5000 regions, but not from the woman’s individual needs in small market points. According to company insiders, said Avon, Avon has stressed that the non-agricultural population because of their wish to do bigger and cosmetics market, while the agricultural population of the purchasing habits of cosmetics is not yet mature, and non-agricultur