Beer price up out of the brand issues.docVIP

 PAGE \* MERGEFORMAT 11 Beer price ‘up’ out of the brand issues 3,4 months of this year, domestic media reports of a large beer makers conspired ‘22 price increases’ message to the beer industry as the CPE, which is a ‘conspiracy’ of the initiator was’ an inadequate supply of malt ‘. According to industry analysts, the EU 2003-2004 Malting Barley withdrawal of international trade, Australia and Canada are also affected by severe drought, coupled with rising oil prices and other reasons, raw materials, auxiliary materials, energy, transport links have been on the four price increases, causing the cost of the beer business growth of at least about 20%. Rising costs, will inevitably lead to price increases, which the market is again in terms of natural thing to do. However, the original problem as a normal price leverage to make big waves in the industry so since, according to I can see, the more profound reason lies in ‘prices’ appearance overshadowed by China’s beer industry’s other problems. Local brands of the market the way out? Beer prices rose the voice of refraction of the first question is China’s development model of beer. Although the overall price rose by about market factors, but the implementation of the act or the entire industry in the work, from the current situation, the domestic market, there is not a de facto monopoly of the business or brand. Today, many Chinese local brands of beer, which is much like Germany, the so-called ‘price of sub-regional, to the north or south,’ right attitude, of course prices will be in accordance with its ‘local interest’ and to make a decision. For consumers, low-priced beer is the most popular, according to Beijing, Shanghai, Guangzhou City, the consumer survey showed that most consumers do not agree with the beer prices, select the unit price of 5 yuan beer consumption the proportion more than 60%, 5 to 10 yuan in the medium price range of consumers between the proportion of 27.29%, while the 10 yuan mor