Brand advertising communication, how to make consumers fall in love with you.docVIP

 PAGE \* MERGEFORMAT 3 Brand advertising communication, how to make consumers fall in love with you Today’s consumer market is an ‘emotional’ birth ‘Charm products’ era. Consumers are not God, but not a fool, but a person with real feelings With the arrival of the information age, there are still advertising and marketing people, as the consumer for the lack of information, the role of passive inadvertently receive ads fool, this is really naive to the extreme! Remember: brand advertising communication is the starting point to objectively look at a real consumer. Face of changing marketing environment, we can not just stay at the advertising level of criticism and condemnation, but also to dig deeper, you will find more thought-provoking questions: First, the cart before the horse naive. JiangNaChun of an ‘advertising is used to change consumer attitudes, so be sure to metamorphosis,’ which the achievements of the ‘I would rather people Masi, not to forget,’ Heng Yuan Xiang can be Hengyuanxiang Remember a metamorphosis, but forget the advertising nature of the role, this is the cart before the horse industry has been one-sided emphasis on attention to economic consequences. remember: caught the eye in the form of support needs great creative way of thinking. really skin deep, grandstanding, inevitable fate miserable. Second, the proud ‘brand awareness.’ Today, many companies large open press conference, Supplemental Lantern advertising, seemed satisfied at the moment of this form of communication, there is a more direct transmission company’s vice president, said: ‘ Even if you delete my messages, have read through. ‘It would be notorious, consumer rejection that is the source of corporate profits, not deposited above, funny matter. Third, for the same brand and media secondary pollution. Pollution is a pointer to the first consumer audio-visual, secondary pollution is the industry’s credibility. Consider other recent re-brand creative festive holiday