Brand Building in the digital age- a dazzling number of choices.docVIP

 PAGE \* MERGEFORMAT 10 Brand Building in the digital age: a dazzling number of choices The face of dazzling digital media - from mobile devices to the user-generated video to a blog, podcasts, and other types of sites, seek to spread the content or sell products, need to understand the advantages of the brand, and then find out what the most appropriate technology platform its core mission. For baby boomers of the people, ‘TV Guide’ (TV Guide) the name will still be people thought that the publication of this digest-size magazine look. ‘TV Guide’ will be sent to every home, listed above, 4 ~ 5 TV channels every night of the program list, and many on the ‘A Fistful of Dollars’ (Gunsmoke) or ‘Gerry Gan Island’ (Gilligan’s Island) of the Introduction. In this has YouT, 300 digital TV channels, TiVo (television program video playback system), DVR (digital video recorders), and for people to watch videos in the iPod era, ‘TV Guide’ appearance would be a bit outdated -- - but the irony is that, while there are so many different video options, but the audience needs or in the 20th century, 50 to 60 years ‘TV Guide’ to attract them on the message: Guide. Recently held in 2007 Wharton Technology Conference (Wharton Technology Conference 2007) had organized a debate about the future of digital media seminar. ‘Hopefully’ TV Guide ‘still as your entertainment guide,’ Gemstar-TV Guide International, Inc. (Gemstar-TV Guide International) digital media Richard Cusick, senior vice president (Richard Cusick), said at the seminar. ‘We do not want to be beyond brands. ‘ To achieve this purpose, and now the ‘TV Guide’ increasing emphasis on the Internet, wireless or interactive content. In 2004, its parent company, received an order worth 250 million U.S. dollars in co-operation agreement, that is, with Comcast Corporation (Comcast, the largest U.S. cable TV network operators - translate and annotate) to develop an interactive program guide. Last year, the company has with 4