Brand Communication shoulder the historic mission of the enterprise,.docVIP

 PAGE \* MERGEFORMAT 4 Brand Communication shoulder the historic mission of the enterprise, China’s advertising consulting industry is very fast, is now in transition, some of which had been largely with international practice. In previous years, the value of advertising in the consulting industry into the period, profit greatly, and now and beyond this stage will be placed in stable value and value out of view, we should see these changes, the first to step forward for business transformation in order to fight for more living space . Advertising consulting industry is a knowledge-intensive information concentrated industries, the trend of the main factors affecting the development of two aspects, first, competition within the industry itself, and second, the customer service marketing, advertising competition, which led to escalation of consulting services to the deeper broader development, small advertising companies will inevitably because of talent, technology, ideas and out-dated and operations of the gradual disappearance of a single, large companies have abandoned the pure sense of the media agency and creative business, but according to customer’s needs, from the brand built level of customer service. To help clients create a strong brand advertising is the future direction of development consulting industry; from Western developed countries, the historical development of advertising consulting industry to compare speculated that China’s advertising consulting services towards the brand is the only way out. At the same time in the traditional sense division of advertising and consulting company is embarked on integration. Somehow point of view, China is now the brand building and management task falls primarily to businesses and advertising agencies who, while advertising the company itself based on the characteristics and causes of the current environment, resulting in almost completely rely on communication to build, manage the brand’s situation, th