Brand culture - the temptation to force people.docVIP

 PAGE \* MERGEFORMAT 11 Brand culture - the temptation to force people Brand culture: The power of the source of brand value Brand culture, it is not only a manifestation of the quality brand name products, but also just a simple increase advertising efforts. If only this, it is only one brand-name products only. Brand culture, it should be appropriate to historical ties with the brand personalized brand image, a unique brand with a rich cultural connotation of the overall expression. According to the U.S. Lawrence Vicente elaborated on the legendary brand that is ‘inherent in the social, cultural values and value of existence (existential values) form the basis of ties to consumers’. If his brand of perfume and Ralph Lauren clothing, for example, Ralph Lauren brand through advertising narrative, fashion shows and product design activities such as their beliefs - a true fashion and quality should also have the vitality and elegant features - and the social and cultural appropriately combined. In our social life, so that instances of the same brand commonplace, such as ‘Maybelline’ make-up with a bright, young, dazzling fashion colors, creating a kind of time compatible with our avant-garde fashion tribe’s fashion culture, thus attracting千千万万年 light ‘crush’ their eyes; ‘SK-II’ skin care products Zeyi crystal clear quality and professional demeanor of everyone to create an elegant aristocratic cultural atmosphere, so that more land favored by high-income women, beauty, admiration ... Modern brand’s classic story tells us that the product brand is an unprecedented era of surging trend of our work in all areas of life and vision. China’s beauty industry relative to other industries is a late start in the industry, from the seeds of the early eighties to the present spectacular, but also only 20 years time. With the rapid development of the national economy, more money in people’s pockets are no longer satisfied with Cuchadanfan life, high-grade material and hi