Brand personality.docVIP

 PAGE \* MERGEFORMAT 6 Brand personality Brand is like a person, want consumers to never forget it, it must have a special meaning and temperament. Character of this concept was originally used only for people. A character often unforgettable; while a person without character, people will soon forget after meeting with him. In fact, the brand is like a person - there are special cultural connotation and spiritual qualities, but also character, and this is the brand’s personality. Brand personality is an important basis for distinguishing the brand. Ogilvy has pointed out that the final