Brand symbolism- Consumers self personality and consumer behavior interaction.docVIP

 PAGE \* MERGEFORMAT 4 Brand symbolism: Consumers self personality and consumer behavior interaction Consumer behavior not only by the advertising and marketing and external factors, the intrinsic qualities of the individual are important factors to affect consumer behavior. However the the consumers inherent characteristics or personality traits and did not attract the attention of the operators. More and more facts on the market: consumer self, personality, personality characteristics of branded consumer behavior may be more meaningful than advertising and the impact of a longer time