Brand Valuation.docVIP

 PAGE \* MERGEFORMAT 3 Brand Valuation Compared to the 1980s Interbrand advocate the concept of brand valuation for the first time, and now the world’s business leaders have been wide recognition of the importance and value of outstanding brands, as well as brand a huge role for the promotion of the company’s business. The excellent brand primarily through three stakeholder groups to promote the performance of the company: (existing and potential customers, employees, and investors. Outstanding brand first can affect the choice of the customer, build customer loyalty, secondly to attra