Brand personality - brand further development of domestic enterprises the bottleneck.docVIP

 PAGE \* MERGEFORMAT 7 Brand personality - brand further development of domestic enterprises the bottleneck I. Why are they successful? Li Ning: Li Ning in 2002 advocated ‘everything is possible’ in advertising communication topics (ad words), should abandon the brand image of the past in order to ‘charm, affinity, fashion’ brand new brand personality in front of the public to meet the target groups of individual needs, established a link between consumers and won wide attention of consumers, they are accepted and loved the new brand Li Ning. Li Ning in the Chinese market is also steadi