Chhnang VS Head amp;amp; Shoulders - a family of children of the showdown.docVIP

 PAGE \* MERGEFORMAT 13 Chhnang VS Head amp;amp; Shoulders - a family of children of the showdown February 28, 2007, was hailed as Unilever’s first 10 years of anti-dandruff shampoo brand in the country officially listed Chhnang, Unilever’s higher profile to describe Chhnang’s future goals: Ten sword, designed to fold crown! With the high-profile listing Chhnang, the original situation, and poor placid domestic shampoo market is filled with an intense combative start, here is also a time to rival Procter amp;amp; Gamble Procter amp;amp; Gamble, as well as the Department of Head amp;amp; Shoulders formation of non-stress. Procter amp;amp; Gamble with the first imaginary enemy in order to the Department of Head amp;amp; Shoulders close packed Chhnang terminal laying work on the development and clearly a four-point operational requirements: First, the Chhnang display products in the end product should be close to the Head amp;amp; Shoulders; the Second, focus on the retail end Chhnang in various products and Chen must be distributed to not less than competitors, Head amp;amp; Shoulders for the job objectives and work principles; its three competitors, Head amp;amp; Shoulders in the promotional Chhnang point must be the preparation of a comprehensive system of promotion; the four Chhnang terminals in key retail promotional items must be greater than the intensity of Head amp;amp; Shoulders. Master contest of strength, one must depend on. In Chhnang everything is ready, determined to challenge the occasion of the Head amp;amp; Shoulders, Head amp;amp; Shoulders is also regroup, and actively prepare for war, there is no smoke in this war, both sides are Maozulejin, Jan has been long, attack Peter weaknesses.Through all kinds of comparison, let me see who can even count them wins a chip. Group Background: As a Chhnang brand owners - Unilever is not only the world’s largest consumer goods manufacturers, one of its business related to home, personal care, food, ic