Chhnang VS Head amp;amp; Shoulders a shampoo ad war.docVIP

 PAGE \* MERGEFORMAT 9 Chhnang VS Head amp;amp; Shoulders a shampoo ad war Unilever has finally attack the. And that sets a vengeance. Unilever’s third-largest shampoo brands - ‘Chhnang’, following the ‘Lux’, ‘Sunsilk’ after, in 2007. Unilever Greater China president Kai-Bo Rui bluntly: ‘Chhnang listing, it will completely subvert the domestic anti-dandruff product market, breaking the 20 years the Chinese have continued to flood the status of dandruff, while the Chhnang goal would be through a three-year time, reached a total of 10 billion market for anti-dandruff shampoo to occupy leadership position! ‘, Its ambitions can be seen. As to impinge on the shampoo market, we can not avoid the Procter amp;amp; Gamble; main anti-dandruff brand would be unable to bypass the ‘Head amp;amp; Shoulders’. Over the years, Unilever and Procter amp;amp; Gamble in the shampoo market, competition has not subsided too. But both the depth and the number of brands or brand market share, Unilever and Procter amp;amp; Gamble, a gap exists, particularly in the absence of anti-dandruff brand, Unilever has been perhaps the pain. ‘Get rid of dandruff, of course, Head amp;amp; Shoulders’ Let Procter amp;amp; Gamble for many years been anti-dandruff shampoo market Extraordinaire. Unilever This time attack, clearly not the effect, first of all inputs can be described as well-intentioned in advertising, in addition to several hundred million dollars into advertising to shape Chhnang brand, innovation and aspiration in advertising is also ‘Mianlicangzhen’ Murder twilight! From the March 25 start Chhnang television commercials in mainland China full delivery. ‘Chhnang’ TV ads with the Taiwan chick - ‘mini S’ XU Xi-tai, the picture appears very aesthetic tension, Taiwan chick played it a full obsequiousness. Advertising language is even more remarkable export: ‘If someone lied to you again and again, you have to do is immediately dumped him ... ...’. This is obviously an anti-dandruff sha