Children can make use of cosmetics marketing network Pushing Hands.docVIP

 PAGE \* MERGEFORMAT 8 Children can make use of cosmetics marketing network Pushing Hands In recent years, although children’s cosmetics market, wind and water, more and more enterprises to participate in the production and marketing of cosmetic products for children, the industry has been predicted with this category would be very hot in May this year, the Shanghai exhibition, Children’s booths have sprung up everywhere, but also indicates that the market will soon be a new breakthrough. However, to reflect current market realities, children’s cosmetics in the form of publicity, but also there are great shortcomings, unlike the other categories. We can see that the Japanese chemical industry is now among the top five TV ads, whether it is Xihu class, wash type, skin-care category, advertising is very large; and in print media, newspapers and fashion magazines in some industries, are favorable for the brand cosmetic companies display and a major investment sites, children’s cosmetics advertising alone, it is difficult to see. At present, can often see on television advertising is only Johnson amp;amp; Johnson, six gods, Ikumi net, a small number of brands such as baby Jinshui, of course, these brands are the market leader, especially in Johnson amp;amp; Johnson, is like a pair of ‘ children in the P amp;amp; G cosmetics’ the momentum of the delivery amount of their advertising, other products are not a comparable, such as large eyes, generous Yong-jia brand in the country can be considered to have a certain reputation, in some regions is also considered a certain ad put volume, but at best, only Johnson amp;amp; Johnson, a fraction of advertising. Of course, from the present, the domestic strength of children’s cosmetics simply can not be compared with the strong born. For the Chinese daily chemical products, there is no advertising there would be no market for products of this law is the same for children Xihu applied, which is why children have always sai