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China Day of the challenges and innovations
China, the majority of the Japanese enterprise in learning Procter amp;amp; Gamble, but also adhere to the same as the big treasure for many years, local businesses, creating features in the way local Chinese daily-use cosmetics company has made unremitting exploration.
China’s domestic daily chemical products to create countless miracles - vitality of possession of concentrated detergent, 28 had more than 80% market share, Panda has also been thriving, odd strong sales of 380,000 tons a year to Procter amp;amp; Gamble were stunned Henkel, Diaopai once again Procter amp;amp; Gamble, such as sticks in the throat, while the SLEK almost grab the edge of the Procter amp;amp; Gamble markets, unfortunately, in China’s gradual completion of the layout of P amp;amp; G still can not shake.
Daily chemical industry and the appliance industry is completely different technology is absolutely not the first one or not the customer’s first request, customer request brand recognition and trust, the network channels, broad in scope, timely and effective promotions, marketing campaigns typical of a modern Call of Duty , coupled with China’s domestic new business 1:00 coquettish, China Day of showing the surface of prosperity, but China’s domestic ad sales winner is not much of Longliqi, which had Jiaoren food for thought.
Tangram accurate marketing and marketing - its main purpose is to help SMEs to succeed, big business staff. As a local marketing materials-style book, the author seeks to break through for the local enterprises to find a way and the implementation of the law, therefore, we should first read the real Procter amp;amp; Gamble, Procter amp;amp; Gamble should analyze every detail, including gains and losses before they can become China’s local enterprises reference of the Road. But I am very clear is that once all-round analysis of Procter amp;amp; Gamble, P amp;amp; G’s loss will no longer
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