China electric bicycle industry business value and competitive strategies.docVIP

 PAGE \* MERGEFORMAT 13 China electric bicycle industry business value and competitive strategies The 60th anniversary of founding of new China the occasion of a grand launch of the new China Central Television 15 major inventions, the electric car by virtue of economic convenience, energy-saving environmentally friendly features to change the 1.2 billion Chinese people travel mode, and missiles plus one satellite, hybrid rice and other major inventions success with the selected. In 1995, Nanjing, China took the lead in the domestic pigeon developed China’s first a qualified electric vehicles, the entire electric vehicle industry, Take pollution, environmental performance is good, science and technology leading fashion the image of our country hundreds of millions to travel by bicycle people into a new position. After 15 years of rapid development, China has become the world’s electric bicycle manufacturing, consumer power, China’s market more than 20 million annual sales, the whole industry chain to achieve economies of scale for more than 100 billion, employing nearly 500 million people. Overall more than 1,000 enterprises, more than 6,000 associated supporting enterprise, 100000 dealers, the market reached 120 million to maintain, electric bicycle become an important industry, but also the Chinese people the main means of transport. 1, China’s electric bicycle industry in the status quo (A) Industry size As a result of consumption habits and the impact of national policy, China’s electric bicycle was developed in 1995, prior to 1998, China’s electric bicycle community to retain the amount of less than 10 million units, but since then, the electric bicycle industry is growing, in 2005 electric bicycle production reached 10 million, compared to 1998 increased by 100 times. By 2009 despite the financial crisis, but the industry is still strong growth momentum with the performance of the industry to reach 23 million scale. Output of a breakthrough 50 billio