China LG.docVIP

 PAGE \* MERGEFORMAT 15 China LG If you drive east along the Chang’an Avenue, Beijing walk everywhere LG ads will let you line of sight nowhere to escape. Imagine, two years later, in the East Chang’an Street in prime locations will also be erected a 140 meters high above ground 30-storey underground majestic four-story twin towers - LG House, you will find that the company can not give Bu Juezhong have the power to change the lives of the Chinese people. In fact, over the past decade, only the LG (Electronics) (hereinafter unless otherwise specified, LG refer to LG Electronics) had already accumulated to China’s family sold 15.5 million units product, which means that China has more than 10 million the family in the use of LG’s products, in other words, nearly 1 / 20 of the households have access to LG’s products, from microwave ovens to refrigerators, air conditioners have washing machines, color TVs, cell phones, this also is not LG’s chemical products such as bamboo salt toothpaste, makeup butterfly cosmetics, as well as LG rubber. The company also showed a rapid pace. While the LG into China ten years, but the real selling products in China, less than five years, LG China’s sales revenue in 2000 to 20 billion U.S. dollars in 2001 to 30 billion U.S. dollars in 2002 to reach 4 billion U.S. dollars; its product line across the board rosy: LG displays, optical storage, air conditioners, microwave ovens, CDMA mobile phones sold all among the top three, while the washing machine, refrigerator, color TV business has all entered the top ten, with Sony, Panasonic, Samsung, compared to only LG’s full product line entered China’s first echelon. LG introduced a branch president, according to their dealings with the Chinese consumers often find that many Chinese consumers to even think that the LG is a Chinese company, but I do not know it is Korean enterprises. ‘It is China’s home appliance industry in the future a real competitor,’ the industry commented. LG’s Chi