China Merchants Bank- clever Olympic benefit from them-.docVIP

 PAGE \* MERGEFORMAT 4 China Merchants Bank: clever Olympic benefit from them? Opening a number of high-end financial newspapers and magazines, China Merchants Bank’s brand image advertising and a large number of financial soft-text can be called all-pervasive, especially those ‘and’ the word series of publicity. August 8, 2008, the Olympic countdown to the opening ceremony of advertising time, the China Merchants Bank’s brand image advertising is at once stood out from the numerous ads, the vast majority of people greet the eye. However, when the August 8 opening ceremony of the Olympic Games opened slowly, and when a huge Chinese characters amp;quot;andamp;quot; three times the world’s 4.0 billion people in China’s 800 million people in front, when the pianist Lang Lang, starred at the opening ceremony of playing piano for eight minutes, someone began to exclaim: Olympic Opening Ceremony is simply China Merchants Bank ‘and’ Night of the large-scale theatrical performances ah? Not an Olympic partner for any level of the China Merchants Bank is the height of the Olympic marketing is simply a! March 24, 2007, China Merchants Bank in Qingdao, the Olympic Games officially announced the issue of VISA credit cards. The credit card ‘2008 and the world as a theme ‘, is divided into Gold and Puca, using MINI card Taoka model kcal for the yuan, U.S. dollar currency pairs of credit cards, small cards for the U.S. dollar single-currency international card. Kaka has a significantly large surface of ‘and’ the word, the small Kaka surface design sailing, windsurfing, and other design elements of Fuwa has a certain commemorative value, and is likely to be the Olympic Games for free tickets and so on. This makes the 2008 Beijing Olympic Games partners (banks only) and Bank of China, some angrily, Bank of China Beijing Olympic Organizing Committee has made this complaint. The final result is said to come to nothing. Because the investment in the launch and credi