China Mobile customer service on the work of Strategic Thinking.docVIP

 PAGE \* MERGEFORMAT 15 China Mobile customer service on the work of Strategic Thinking The practice of market competition has made people’s growing awareness that their fundamental mission is to discover and meet customer needs. Broadly speaking, discover and meet customer demand job is customer service, it is actually a matter of rise and fall of corporate strategic issues. This article from the perspective of business strategy, corporate customers of mobile operator service work in the following issues to be analyzed and discussed. 1. Who are our customers? Two . Customers what to buy? Three . Mobile operators, enterprise customer service work how far away from the customer’s needs, the problems lie? Four . Mobile operator business advantages and opportunities that? Five . Mobile operators, customer service and strategic business objectives? Six . Solution to achieve its objectives What is this? 1, Who are our customers This is a mission and business purpose of closely related issues. When in the formulation of corporate strategy should be based on the analysis in the whole of this issue should be a clear answer in the form of writing is the development of the ‘corporate mission statement’. For now, mobile operators, enterprise customers are communication services that require local customers. However, strategies must be forward-looking. As the mobile operators, enterprises in which the industry with each passing day, the answer can only adapt to the past three years strategy. As a function of strategy, the next three years, a strategy must consider the following issues: First, the scope of services provided to customers on the. With the GSM mobile communications product life cycle and telecommunications division, WTO telecommunications market after the new pattern of fit, whether to continue to focus on providing customers with 2G, 2.5G mobile communication services will be the first one that we have to make the decision-making . Second, the geog