China electric vehicle marketing Seven Mistakes.docVIP

 PAGE \* MERGEFORMAT 19 China ‘electric vehicle marketing’ Seven Mistakes Right now, 20% -30% annual increase in Chinese electric car market, after the advertising campaign, promotions, war, price war, speculation warfare, human sea battle, terminal warfare, after so many battles, the first time sales downturn, an increase of fatigue . Large number of electric car makers fail to understand why, do nothing when the issue can not help but helpless sigh: ‘the car difficult to sell, how to do that’? So in the end is what caused the current situation? From the overall market environment, due to the state’s macro regulation and control, leading to monetary tightening, the entire supply chain, shortages of funds, the stock market has been sluggish, resulting in a lot of investors stuck with the depth, thereby reducing the overall consumption is expected to psychology, to greatly reduce the purchasing power of electric cars, resulting in the current peak electric car market is not prosperous, and even some consumers holding cash at hand watching; the other hand, low-priced dumping low-quality car market, after-sales service can not be guaranteed, resulting in consumer confidence, consumer electric vehicles there is inadequate; repeated theft of electric cars place, and dampen consumer confidence to buy, the consumer’s desire to purchase. From the micro-enterprise self-view, there are also many shortcomings, the author of the electric car industry, based on years of research, analysis and a number of marketing consulting experience, but also to dealers, a consumer come into contact with a number of electric car companies, for This well versed in the Road, based on the electric vehicle industry, healthy long-term development approach, listing the current China ‘electric vehicle marketing’ of the seven errors, to inspire readers and electric car companies thought, lead to resonance, it is to reach a consensus the core of this article! Misunderstanding 1: triumph anxio