China PR authority planning sector a lack of professional.docVIP

 PAGE \* MERGEFORMAT 14 China PR authority planning sector a lack of professional Retrospective planning origins Lvbu Wei, Zhuge Liang, Mao Tse-tung actually ‘plan’ of the first, their military strategy is lovely. ‘Planning’ to the industry in the form should be modern, now, has caused widespread attention, but far from well-known, but one thing is certain: the planning industry is moving in professional direction. One planner said, ‘planning is a marathon, not a sprint, the Chinese planning industry through the’ Spring and Autumn ‘, after eventually go professional, planning-oriented and brand-oriented path’, this statement is very reason. The new century is the century of development planning Goes to the planning sector in the face of this new opportunity will be a qualitative leap, a public relations plan as planned, will be filled with gun smoke in this ‘war’ CUHK trial to test their skills scales revealed angle, acceptance of ‘war’ of the test and baptism. Professional and authoritative basis for doing a good job planning Do not have the professional quality of the planner what we talk about is a real mastermind? If a planner lack of professionalism, which demonstrated his knowledge and understanding of the planning is only the surface can not be regarded as a true mastermind. Planning is the professional knowledge, and only with good professional knowledge, in order to establish authority in order to better serve enterprise customers to make the market can withstand the test of practice planning. Planning is the product of the wisdom and professional integration, China’s planning industry, due to the low starting point, started late, is still not standardized, management is not perfect, the order of more disorder. Some ‘smart’ planners person who are exploiting this loophole, transformed into companies outside, so that planners can not be a big part to play. Today, the planning profession in our country there is a public relations problem can not be