China Train TV with the brand into the city to the countryside.docVIP

 PAGE \* MERGEFORMAT 8 China Train TV with the brand into the city to the countryside In recent years, the brand with the concept of people increased, large domestic and foreign food brands food brands market share gradually increased, and its extensive product line makes the second and third tier markets who stick to the growth of the brand’s living space is further compressed , the strong stronger and the weak weaker situation is getting worse. Growth for many food brand share of market, “a share”, not only fierce competition in the sale terminals in all media, competition is in full swing. How to break loose, the establishment of marketing communications for competitive advantage, become quite a topic of concern. Both infiltration and down the train TV To break up a double effect In fact, the industry already successful precedent for instant noodles, white elephant. In the past, the white elephant in the rural food market with unshakable brand position, but in the eyes of the city, white elephant is a rustic image, but High-end market has been “Master Kong”, “Jinmailang” brands occupy, the consumer brand of big white elephant bone surface until the market was able to change, “Health + Nutrition” image attracted competitors imitated the industry, white elephant Group, the big facial final opportunity to complete the “encircling the cities” in the strategic transformation, completed the low-end brands from the strategic transformation to high-end brands and brand promotion. Also, have a higher visibility for the brand is concerned, the train is its TV marketing to the rural good carrier. Condiment brand, “Mrs. Music” on the choice of the train the best TV ratings across the board programming block titled “Train the cinema” , and “beautiful private kitchens” Highlights of the special programs in the train for fine television broadcast, by the visitors welcome. broadcast survey TOTOLE advertising the arrival of the female population rate was 96%, co