China Enterprise Marketing Critique.docVIP

 PAGE \* MERGEFORMAT 21 China Enterprise Marketing Critique ■ ■ serious deficiencies in marketing strategy ■ ■ claim whatever they like to rash decisions, ■ ■ fictional selling self-deception ■ ■ Jiezeeryu burning bridges ■ ■ Excessive marketing away from the origin ■ ■ only re-sales profits to ignore ■ Marketing ■ inversion supreme head and tail Has recently published a number of books on marketing gone through 25 years of history in China reviewed and summarized. ‘New Marketing’ magazine also named specifically affecting the marketing process of China’s man of 25. China has 50 million sales force, marketing has become the hottest word of Chinese contemporary one with people’s lives has been formed even for a moment inter-related. We also really need to hard at the time the Director-General, back to a good look at antecedents to facilitate the emergence of a careful identification of forward direction. Past 25 years, we have from the foreign marketing theory and paying homage to the classic, to the dialectical assimilate nutrition; from a purely take-ism, to pay attention to national conditions, in practice, China has formed a number of marketing industry’s own marketing strategies and tactics such as Si Lei terminal interception strategy, there was a Procter amp;amp; Gamble panic; TCL mobile phones and channel advantages of industrial design, there was a Nokia, Motorola and other multinational giants with admiration. Looking back 25 years, Chunhua Qiushi. We have every reason for China to make great strides in marketing circles and hailed the growth of China’s marketing team to enhance the overall level of pride. However, as a marketing force in China, a member of, I am more willing to look at our shortcomings, reflect on our flaws. Good medicine tastes bitter, if there is conducive to China’s marketing industry and marketing teams of health and strong body, we may drink. I remember that well-known companies and several home appliance