China Unicom- take this chance to 3G to eliminate the brand stereotypes.docVIP

 PAGE \* MERGEFORMAT 7 China Unicom: take this chance to 3G to eliminate the brand stereotypes According to ‘‘2006 China Daily reported December 5 years, China’s Minister of Information Industry Wang Xudong said China will’ soon ‘release long-awaited 3G licenses. Although so far we still do not have the relevant departments to promote a specific time on the 3G. No doubt, we thought 3G market has reached the moment of a crash. In the previous article ‘3 G era, China Unicom urgent need to address three practical problems ‘, ‘3 G era of opportunity for China Unicom’s four-point’, we have summarized and summed up the 3G era of the problems faced by China Unicom and development opportunities for points. And in the ‘brand stereotypes, the central obstacle to the development of China Unicom point’ text re-affirmed our point in the development of the core issues, and now we have to do is to find a solution to the problem thinking - China Unicom to solve the problem, eliminating the logic of where the brand stereotypes ? First of all, we need for our problems have a more clear understanding: What is the brand stereotypes? Brand prejudices of our brands, our customers in the end mean? ‘Brand prejudices’ of the China Unicom 1, the brand is a consumer 2G era stereotypes Unicom memories and summary of its core factors are: Unicom’s network is not good, call quality is not good, Unicom does not move well 2, the brand experience, prejudice is a summary of customer spending, it is through human-human transmission, by the media to guide public opinion, so it can continue to copy, distribute, deepen, 3G era, the brand and prejudices the development will be restricted Unicom 3, each customer’s consumption experience is different, so the brand stereotypes of customers in different populations on the extent of performance is not the same, according to the degree of influence the brand stereotypes can be divided into: ‘Partial believers’ - the experience of others affected by t