China Wine pain HAPPY.docVIP

 PAGE \* MERGEFORMAT 6 China Wine ‘pain HAPPY’ Southern Tang emperor Li Yu in the ‘Midnight Song’, wrote: look for the spring shall be the first Chunzao to see if the old flowers Mo to be squid. China wine boom, the whole world in the timber, to enter to be early as possible. For SMEs, a chance to dominate the market less and less, until all the gaps have been occupied when the chance is very slim. At the same time, the differences between products become smaller and smaller, SMEs rely on a place? Time has come to the last moment. One bird Road West when Taibai can Hengjue Emei summit. Can be said that a new brand want to do a good job market, that there are some ‘difficult roads of Shu extremely difficult for’ taste. Chinese wine market is a fat, is ‘Jinzun sake bucket Shi Qian, jade plate delicacy Masakazu money’ of the feast, but our business owners often ‘Tingbei chopsticks can not vote in food, Bajian look around heart at a loss’. An increasing number of ‘pain’ to haunt the Chinese wine industry: First pain: the pain of consumers free features Current consumption is less and less loyal, as more and more consumer choice, in front of them brand varieties has increased, so many consumers in a free state, which is why many consumers are subject to product concepts, advertising intensity of the input, competitive squeeze, consumer experience and the great influence of self-feeling one of the reasons that this form of free enterprise confused, so that the brand new entrants to pay a greater effort! The second pain: the pain of the brand image-building Differences in wine itself is shrinking, non-specialists to purchase properties to enable more consumers to distinguish between the different wine and liquor Peter, packaging, color, taste, image and so very close to, particularly in foreign brands. But companies are also clear that a more narrow way to imitate others, innovative and there is a big risk, calling such to be debilitating, and difficult to truly