Chinas Chery Automobile cyclone.docVIP

 PAGE \* MERGEFORMAT 21 China’s Chery Automobile cyclone Has just passed in 2004, Chery Automobile has encountered its brief history of the first winter. Annual sales of more than 80,000 vehicles, less than half of the year target. Known as the dark horse of the Chinese Chery Automobile Industry not even outperform, when China’s auto market as a whole grew by 16%, while Chery achieved only a 2% increase. It launched QQ mini-cars account for 58% of the company’s total sales, while sales of other models at the same time saw a decline, even in the second half of 2004, Chery Chery Cowin high-end products in the overall cut-off with Chery Oriental Son situation, Chery Automobile marketing strategies for the first time frustrated. The face of marketing and strategic predicament in 2004, Chery Automobile fully launched ‘passionate 05’ new marketing strategic plan. Passionate 05 core content is shocking price shock technology, shock service, coupled with previously proposed by Li Feng, general manager of Chery Automobile Marketing sub-network sales, as well as Chery Automobile international marketing strategy, we can roughly see the Chery Automobile in 2005 the layout of marketing. * Cyclones can create the market price of a miracle? December 31, 2004, Chery’s full line of products a substantial price cuts. Among them, the lowest price of Chery QQ raised to 29.8 thousand yuan, as the current hot-selling fashion car, 30,000 yuan in one fell swoop the breakdown bottom line of consumer psychology. The classic situation Chery series of products to adjust the price to 60,000 yuan. ‘Took the lead in price-adjusted expected value to the consumer market, will contribute to the development of’ This is the Chery Automobile senior judge on the market. The face of depressed market, Chery Tornado price adjustment can receive immediate results? We Chery Automobile, Kunming, Zhengzhou, Hefei, Chengdu, market research shows that Chery’s pricing strategy in the low-end markets had