China Marketing Philip Kotler FAQ.docVIP

 PAGE \* MERGEFORMAT 17 China Marketing Philip Kotler FAQ ‘Why is China more than 20 years the birth of a number of excellent commercial warfare methods, but without the birth of the most exciting brands? ‘By the Kotler Marketing Group and other organizations, the’ Philip Kotler ‘2005’’new thinking on the world tour forum, it was dished out to this acute problem. ‘The father of modern marketing’ Philip Kotler carefully avoided this ‘very localized’ issue, it is also ‘a very localized’ in He Zhiyi professor at Peking University’s Guanghua School of Management at the scene, raised a valid point: China’s business too emphasis on a ‘strange’! The over-use ‘strange’ after ‘is’ the ability to be abandoned, and thus a departure from the ‘Art of War’ in speaking of odd combination of the Tao is. This has led to many Chinese companies in marketing is a ‘strange’ another ‘odd’, until one day ‘odd’ complete failure, and sudden death ... ... this point of view has won the audience nodded in agreement with Philip Kotler. How to choose the opportunity to face? 20 years, experienced in the Chinese market is to seize the opportunity to be able to make money with odd times, or by a simple means of advertising and promotional marketing, will be able to make money era. Product homogeneity, marketing homogenization become almost common problem of Chinese enterprises, the direct consequence of a price war. Although, everyone knows this is not a long-term solution, but the deadly temptation still exists today. Then in a variety of temptations, Chinese enterprises how to choose? ‘I say the book is how to build a lasting success of the enterprise, not for those who always want to jump from one industry to another industry person to make, but wrote that the real entrepreneurs. ‘Philip Kotler beginning to articulate his point of view. Because he always find such a company, when they found a number of opportunities in access to the opportunity for this soon after because of marke