Childrens Clothing Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 9 Children’s Clothing Marketing Strategy US-Rand Company, according to Beijing in Beijing, Shanghai, Guangzhou, Chengdu, Xi’an, five-city survey, five-city children, the average monthly consumption of up to 897 yuan, the highest consumption Guangzhou Children 1101 yuan, the lowest Xi’an, there are 462 RMB . Its market consumption tremendous business opportunities, but has received little attention, in particular, children’s clothing, children’s wear experts predict that China’s growth rate will be 8%, to 2003 million pieces over more than one billion, and foreign well-known children’s clothing brand is a massive attack on the Chinese market, holds 50% market share, its brand popular children’s likes, such as: Lawlandee, m wonderful, Snoopy. Holds 50% market share of 70% of local children’s clothing brands not have their own brand. Competition in the market ultimately depends on the brand’s competition, only the characteristics of the market for children and children’s consumption of differences, and in conjunction with enterprise target market positioning, brand building market operation mechanism, the brand culture and integrated marketing strategies, brand planning, sales promotion in the injection and extraction of new culture, in order to create children’s clothing with ethnic characteristics. 1, children’s clothing market environment analysis 1, Consumer Analysis According to the statistics of China’s 16 years of age up to 380 million children under 6 years of age is 171 million ,7-16-year-old as 170 million. One child accounted for 34% of total number of children, reaching 129 million. Children can be divided into five groups: baby (0-1 years old), children (1-3 years old), children (4-6 years), middle child (7-12), big boy (13-16 years old) . Children’s consumer group has its own unique personality, they were born in more favorable living environment, in this digital age, coupled with their memory, imitation ability, so most of th