Childrens mature brand marketing the details of the winning card Ciron.docVIP

 PAGE \* MERGEFORMAT 12 Children’s mature brand marketing the details of the winning card Ciron With the mainstream media industry, of increasing concern for children, children’s industry, begin to emerge, one time, in the public eyes, the children’s shoes and apparel industry has become the emerging field of the market. According to insiders, a conservative estimate, only emerging in 2009 in Quanzhou, Jinjiang emerging brands of children less than 50. In the children’s industry, large and small, brand competition everywhere, ranging from child star of the competition, the application of scientific and technological achievements, small orders will Bipin national tour, festivals and events that promote public relations. In the brand management, most enterprises still remain in the drawing reference to the concept of movement among adults. In most children, the brand business owners in the eyes of adult movement’s success is the best model for children brand break out. However, in practice, they also found that brand of primitive accumulation for children than adults, low physical activity, resources and accumulation of extremely limited, with only modest operating budget brand helpless but to take ‘and encounter great’ strategy. It is because of the objective existence of such a helpless, most children in the brand management is just stay in star endorsements and store expansion stage. In a series of children leading brand management research, the Madison ads with the business owners, dealers across the country research earnest talk, we found that: the reasons for their success there is a striking similarity, that is: brand management, fine technology, refinement, and then refined. Card Xilong, director of marketing children’s shoes, said Huang smart frankly, the card Ciron brand has become a major focus of attention of peers, and even many of the details turn out to be a model for the industry to learn the simple reason that doing a good job every detail, f