Childrens Mobile Market- How to change tasteless to treasure.docVIP

 PAGE \* MERGEFORMAT 4 Children’s Mobile Market: How to change tasteless to treasure Children’s mobile phone market prospects, Haier, Xu Xing, Konka, and many manufacturers already get a glimpse of opportunities, have invested a lot of money, first to explore this new “gold market”, but struggling for many years, market performance is still not satisfactory. Children mobile phone market is tasteless, has been an indisputable fact the industry. Heart back a few Italian manufacturers, but at the same time, there are more manufacturers adding fought race, the competition intensified, failed again and again! Direct and complex understanding of children’s mobile phone market is: defeat the entire industry, not all capacity is not enough, but we are too bold and prejudice against. It is understood that 80% of parents believe that children should not have a cell phone. They believe that children have a cell phone is a bad thing. This view deeply rooted, even groundless to tell. We all know that change people’s prejudices is not strong, only the appropriate policy guidance. time-consuming and parents, “Sike” useless . as another perspective, a fresh look at this attractive “big fat meat.” One problem: what people on a cell phone? The survey found low-grade, 5-9-year-old children use the phone very little (we do not have a survey of people in the use of mobile phones, while children aged 10-15 have cell phones accounted for 46%, with age progression, the number of people using mobile phones also increases, and the second year, middle school students generally have a cell phone. It is clear, 10-15-year-old mobile phone use in older children is the main crowd, but we must move the focus groups. Question two: What is the phone they use? The survey found that nearly 63% of primary and secondary school students using mobile phones are parents or relatives out of the two mobile phones. The phone is not filtering, and more radiation is simply not conducive to childr