Chinas chocolate industry brand analysis report.docVIP

 PAGE \* MERGEFORMAT 9 China’s chocolate industry brand analysis report The success of an enterprise may be with the management, implementation, etc. we are able to analyze the factors to have a great relationship. However, the success of an industry, then there may be some special factors. In-depth investigation in the chocolate industry, we feel that the industry’s problems with management and implementation of the conventional problems, but restricting the industry’s most crucial issue is how to build their own brand of real issues! Chocolate Brand origin ‘Chocolate as a snack food benefit fashion popular in Europe, Switzerland, annual per capita consumption of chocolate, 10 kg; in Asia, South Korea and Japan’s per capita consumption is also up to 1.4 kg. In China, a population of 1.4 billion consuming nations, with thousands of years of culinary culture precipitation, the current consumption of chocolate is far less than Japan and South Korea. ‘Here is basically summed up the source of chocolate, China’s current development, as well as with other countries, the distance, of course, also shows the potential of China’s chocolate market. In addition to these words describe some of the market situation, there are words worthy of further attention: ‘fashion’’casual’, ‘thousands of years of cultural accumulation’. Brand ultimate goal is to spread, but the dissemination of the contents of their excavation is the first step in building the brand. The words of the rich content, a good overview of some of the refined elements of the brand of chocolate. Analyzed from the following table: In other words, chocolate is not a meet the people ‘basic needs’ in the ‘food’ fundamentals, not to satisfy the aspirations of people to eat a product is a kind of ‘intellectual products’, ‘emotional product’, ‘individual product’, ‘cultural products’, ‘psychological product’, therefore, chocolate brand should be a brand based on the above factors, rather than just based on pro