Chinas clothing industry the challenges of development.docVIP

 PAGE \* MERGEFORMAT 13 China’s clothing industry the challenges of development China’s clothing industry is facing increasing challenges, a variety of new green standards for trade protection and developed countries increase the threshold, so that China’s clothing industry, continue to follow the extensive old getting smaller and smaller profit margins. At the same time, China’s neighboring developing countries, lower labor costs than China, and China’s product structure has roughly the same, there are a number of semi-finished products the competitive edge over our country. Garment industry’s development includes two aspects: First, garment processing and production; Second, apparel marketing. Therefore, production and marketing will directly determine the rise and fall of the industry. China’s garment industry after WTO accession are the main challenges facing the technical challenges, personnel challenges, challenges of the competitiveness of enterprises, the industry overall competitiveness challenge. Therefore, comprehensively improve the competitiveness of enterprises of China’s apparel industry response to the most important accession to the WTO countermeasures. So the challenges facing the garment industry, what is it? (1) Clothing brand strategy long way to go. Clothing brand strategy must first resolve to safeguard the continued investment earnings problem, therefore, low-cost, brand strategy, created between the two sides of contradiction and Unity: Brand is a low-cost way to subvert the road, but for most businesses , low-cost but is the source of the blood of brand strategy. Therefore, the development of ideas how to deal with two issues, both related to real life, but also the relationship between long-term future. Short period of 10 years, the Chinese market has already gathered a considerable amount of brand army, for example: Heng Yuan Xiang, red beans, Li Ning, Youngor, Shanshan, Bosideng, seven wolves. In China, the brand has always and