Chinas catering industry marketing and development trend of service.docVIP

 PAGE \* MERGEFORMAT 12 China’s catering industry marketing and development trend of service Abstract: In recent years, China’s catering industry has witnessed rapid development services marketing in the restaurant industry an increasingly important role in the catering industry trends: one, take the road of high quality and fast-food; Second, greater emphasis on marketing environment of the mood , atmosphere; 3, ecological agriculture, green food, health, the environment will be more people paying attention to; 4, attach importance to individuality, character, visualization services; 5, attach importance to people’s emotional life, social activities and so on demand, and the focus on individuality, character, service to visualize the most important, so that individual should: strengthen the full strong sense of service; enhance consumer demand for services, research, innovation services; to achieve the whole process of training and regular technology, the implementation of external and internal Pei combination of strong full service awareness and service skills training; emphasis on services to humanity, full of care for consumers. Keywords: catering services, marketing, development trend of personalized service Catering industry in quality and age of homogenization, service marketing has increasingly become a competitive advantage in business organizations to create the most effective means. Catering services, marketing, is to take a variety of strategies to integrate internal and external Candian all positive factors into full play group superiority and create business opportunities, business customer needs, so that all types of resources available to achieve the most optimal configuration, with a view to profit maximization. So, to some extent today’s business world era is the era of competing services. As the catering service industry, its product is service, quality of service will have a direct decision of the hotel business, good or bad. On the resta