Chinas dairy sector in crisis.docVIP

 PAGE \* MERGEFORMAT 6 China’s dairy sector in crisis From the toxic milk powder in Fuyang in 2004 after the incident, I have always thought that China’s dairy industry will sooner or later the outbreak of a larger crisis of confidence! The reason is simple: one by one ‘has nothing to do with an armchair’, the industry lost a sense of responsibility of enterprises and industry sensitivity, easier for businesses lack a sense of responsibility to consumers. Time will soon turn to the 2005 Nestle Gold Medal three children, excessive iodine in milk powder incident, Vitasoy (Shanghai) Company have the use of expired ingredients scandal broke out, and then associate it with certain brands of dairy cows with a previous hepatitis rumors, more I am firmly of the dairy industry, the industry crisis in this understanding. Again, why? Because we have always good to seize from the enemy’s mistakes into opportunities, but strange is that in such a rival, Nestle crisis, our company went so far as an overall slow, did not see a dynamic and static, or even if there is action, nothing but a minor ‘underground actions’. These usually play in the market, cut-throat business, at any time, have become not ‘adding insult to injury’ and ‘friend’ out? Why are only willing chipping away and not dare in 2000 to learn of the cold medicine brands, such as targeting the outbreak of ‘PPA’ events Contac ruthless tread Jijiao as (of course, need not be according to such form), to Nestle had Kuangpen spittle it? I have considered a number of reasons: business opportunities for our weak sense? It is our lack of knowledge of marketing, Enterprise Crisis? Is our business Xinyou Yu and Li (financial, etc.) is inadequate? And so on and so forth. But in my unconscious inside, another thing I wish to face the idea, but a growing number of accounts for the upper hand. That is: our own and those who, like the outbreak of corporate scandals, is not clean (or even she herself can not confirm whether