Chinas domestic market at consumer behavior survey of.docVIP

 PAGE \* MERGEFORMAT 6 China’s domestic market at consumer behavior survey of “Local daily chemical is to survive in the cracks,” which is the brand on many local executives have had complaints, and as the International Day for the brand to the second and third tier market, and domestic enterprises on the development of continuously contraction. complained that apart, there are local brand executives at each other through the gap analysis to find breakthrough of the Road: domestic brands not only in the research pipeline of consumers, foreign brands more focus on research consumers. But what kind of consumer spending habits? In what channels were transmitted more efficiently? What consumers value most? Favorite brand? Acceptable price range is how much? This day the vast majority of local businesses is still a mystery. In this regard, the world’s leading market research firm Ipsos (Ipsos) together Sohu, Japanese consumer brand of local concern and made use of research, draw many valuable conclusions. The survey coverage for the country, using data acquisition and online survey method (Ipsos Online Panel-IIS, the respondents in the past 1 year purchased and used the product category. Investigations involving personal cleaning care products category (Choi makeup, face personal care, health personal care, hair and personal care, essential oils class, oral care and household cleaning care products (clothing, care and cleaning, special cleaning the kitchen and bathroom specific cleaning, perfumery, household care and cleaning, and from consumers Domestic brand awareness, use, purchase channel, buying habits, consumer demand investigation and analysis of three dimensions, reducing the local Day of the Chinese consumer psychology and behavior of the consumer’s basic outlook. Industry conditions: extremely competitive, but no brand position of absolute dominance. Since 2008, China’s domestic brand at a full recovery, the rise of a group of local daily chemical