China Resources Beer - Block outcrop just the tip angle of.docVIP

 PAGE \* MERGEFORMAT 11 China Resources Beer - Block outcrop just the tip angle of Crazy beer created by the aircraft carrier acquisition China Resources Group, entered the Chinese beer market in 1993, has been unsung, almost to the Chinese beer giants have forgotten his existence, but since last year, higher than the CRC a generous round of mergers and acquisitions, senior leaders and high-level exposure in the media frequently set off the next 3 years to invest 20 billion mainland Chinese beer market, the amazing integration of language, so that more and more attention both inside and outside the industry gathering to the CRC’s body. Most worth mentioning is the deep pockets of China Resources Group October 28, 2001 the successful acquisition of Sichuan Blue Sword Group, a joint venture company’s total assets of 2.0 billion yuan, annual sales of more than 700,000 tons, known as China’s beer industry, the biggest ever joint venture project to date, the largest joint venture project in Sichuan Province; the recent success of China Resources Group also transferee Danone holds 60% stake, and with an annual production capacity of 45 million tons of things that Lake Beer Group (holding 40% ) officially formed in Wuhan China Resources Brewery Co., ltd. China Resources Blue Sword in the merger, after the Blue Sword of the age-old rival well-known beer company re-listed beer out of sight into the mergers and acquisitions, while in April this year, Chongqing Beer Group chairman Hua Zheng Xing told Century Economic Report of the ‘21 ‘journalist bluntly ‘CRC can not eat heavy beer,’ but the CRC will not give up. Appetites of the CRC at the same time targeting the country to the other three strong bead beer beer. Although the so INTERBREW the first to step in, but also disrupted the acquisition of Pearl beer Resources program. However, sources confirmed that the acquisition, China Resources has not given up the Pearl River Brewery, China Resources of the Pearl River bee