China Day Enterprise strategic dilemma.docVIP

 PAGE \* MERGEFORMAT 22 China Day Enterprise strategic dilemma In December 2003 for the Chinese daily chemical enterprises should be a very symbolic significance of time, is headquartered in France, known as the romantic capital of Paris, L’Oreal China has successfully realized its well-known cosmetic brands and strategic acquisitions of small nursing , L’Oreal opened the strategic acquisition of Japanese technology giant transnational strategic layout of a prelude to the Chinese market, China Daily Chemical entered into a fully competitive market, an important period of strategic opportunity, since then, people will be more to face the world’s splendor from the West cosmetics, daily chemical market competition in China has entered an era dominated by international giants. Since then, including the United States Procter amp;amp; Gamble, Unilever, Kao, Japan, the United States Avon, and so the international giants in the Chinese market have engaged in a fierce competition, will not be considered entirely local daily chemical enterprise in China psychological feelings, after all, the local daily chemical enterprise in China too weak, and also, the Chinese daily chemical enterprises lack sufficient patience and endurance to win this may never be the end of the battle, after all, the local daily chemical enterprise in China is still a lack of poetic temperament and tenacity of farmers, after all, the interests of the Chinese market and profit is still very much temptation, whether it is to join the real estate, or the exploitation of resources, whether it is for the financial sector investment or the so-called diversification attempts, daily chemical enterprises in China should be far greater than the profit margins of an increasingly narrow margin of profit daily chemical industry, and now reflect on Chinese daily chemical industry, which is itself a product of speculation, is an international giant has just been aroused by a sunrise industry profits inherent in