China Database Marketing Mistakes.docVIP

 PAGE \* MERGEFORMAT 13 China Database Marketing Mistakes ‘All client-oriented enterprises are starting database marketing! Enterprises do not have customer information will not be to analyze and use customer information company, will be in this round of competition in the market disappeared. ‘Beijing Century microcode marketing consulting fees Jianping, chairman and CEO, said. Is it a bit alarmist remarks? But when the traditional marketing concepts from the 4P turned 4C, when the era of mass advertising in the ‘narrow-warning mode’ under the impact be in imminent danger, we can not seem to justly and forcefully refuted this. In fact, database marketing has been more and more domestic enterprises have adopted as its tool for opening up markets, but also equally to domestic enterprises a strong impact and shock of marketing ideas. There is such a business case. Hong Kong’s Regent Hotel, a customer at the Regent hotel’s general manager, and with meals, the general manager asked what he likes to drink beverage, he said, ‘carrot juice’. About 6 months later, when he again was admitted to Regent hotel, in the refrigerator of his room, he unexpectedly found a large glass of carrot juice. He said: ‘10 years, regardless of when admitted to Regent Hotel, they were prepared for me there is carrot juice. A recent trip, the aircraft has not landed in Hong Kong’s Kai Tak airport, I thought the restaurant prepared for me a good cup of carrot juice, suddenly mouthful of saliva. 10 years, despite the hotel’s prices rose more than three times, I still live in this hotel, because they are prepared for me by carrot juice. ‘ This is a small but vivid example of an exception. The birth of a loyal customer, perhaps derived from the customer’s name, birthday, family status, spending habits, consumption of time and other information. Established on the basis of such information marketing tools allow customers to feel that they are unique, you can enjoy the unique hospitality, the