China CRM Software Market Overview.docVIP

 PAGE \* MERGEFORMAT 4 China CRM Software Market Overview Market China’s market On-demand CRM application rate is low, but the market demand CRM software for the current penetration is still low, only 38.45 percent of the survey respondents have implemented the current deployment of CRM systems. However, in these users, there are 48.79% using the self-developed CRM system. There is no implementation of the CRM system, respondents, there are 64.70% expressed interest in investment within two years of CRM software, but are willing to implement the ASP model on-demand / online CRM system, the ratio reached 52.73%. Respondents to the On-demand CRM have safety concerns, but are willing to put the data hosted on servers located in China In the CRM system security, there are 37.43% of the respondents believe that on-demand / online CRM system is unsafe, while only 17% of the respondents believe that traditional CRM system is unsafe. However, 52.59% of the respondents said they are willing to be placed on the company’s data on a server hosted in China, while only 5.45% of the respondents are willing to place the data in the United States hosted on the server. Potential CRM users to focus on customer contact management features, buy the most important consideration is ‘in line with business processes’ and ‘after-sales service’ Potential users who choose to purchase CRM software process, in function, there are 15.37% of the respondents believe that ‘Customer contact management’ is the most valued CRM functionality. At the same time, respectively, 12.17% and 12.01% of respondents indicated that their most important purchase consideration is ‘in line with business processes’ and ‘after-sales service’. However, 41.51 percent of respondents said they were only willing to pay 100-2000 yuan for a user to carry out a full-featured CRM. In the implementation of the investment return or value of measurement, ‘external customer service satisfaction to enhance’ is the most